CXT Partners

Binoy George, a seasoned CX Analytics Leader, possesses a robust background in harnessing data-driven insights to elevate customer experiences. Currently serving as the Principal Consultant at CXT, Binoy showcases expertise in data analysis, statistical modelling, and customer journey mapping to formulate comprehensive strategies that drive customer satisfaction.

During his tenure as the Director of Data Analytics Customer Experience at Clarivate, Binoy played a pivotal role in shaping the customer experience landscape. His responsibilities included leading initiatives to establish a data analysis strategy, implement rigorous data governance standards, and deliver BI & Analytics solutions that fortified customer experiences. Binoy’s collaborative approach with cross-functional teams, encompassing marketing, sales, product development, and customer support, ensured the alignment of business intelligence strategies with customer experience objectives.

Binoy’s portfolio highlights impactful projects and achievements. For a Retail client, he spearheaded a customer experience survey initiative, employing data cleansing, segmentation, and advanced analytics techniques to extract actionable insights. In an E-commerce project, Binoy led the analysis of customer feedback, implementing innovative solutions that resulted in a remarkable 70% increase in team productivity. His success extends to the healthcare sector, where he conducted competitor analysis for a Health Insurance Provider, enhancing customer experience based on social media monitoring and satisfaction surveys. Binoy’s strategic approach is evident in his leadership of a Mystery Shopping and Analysis initiative for an e-commerce client, resulting in significant enhancements to the online shopping experience.

With an extensive professional journey spanning two decades and encompassing roles at Cognizant Technology Solutions and IBM, Binoy George brings a wealth of expertise to the table. His track record in project management, data analytics, and customer-centric solutions positions him as an asset for any organization seeking to enhance customer satisfaction and loyalty. Binoy is a collaborative team player with a keen focus on continuous learning, adapting to industry trends, and driving improvements in customer experiences.

Binoy holds a Master’s degree in data science & business analytics from Liverpool John Moores University, UK.