The Expansion of Online Brokers, Middlemen, and Aggregators
Fleet Core was losing sales opportunities to online brokers and middlemen, which diluted their value as a fuel service, direct fuel delivery provider. And, many online brokers were securing actual service FROM Fleet Core for Denver customers, and then marking up the price to make their 3rd party profit.
Demand Generation Less Than Optimal
Fleet Core was experience weaker organic demand and growth and depending too heavily on current customers and a very small set of key businesses and industries. They needed expansion into new "fuel dependent" businesses and industries, and greater brand awareness focused on their true value differentiation.
Digital Demand Generation Platform Performance Ineffective
Fleet Core had never been able to capture the full impact of an effective digital marketing platform. Demand generation from their website was very low and brand awareness was almost non-existent outside of their current customer base.
Website Design and Structure
Their original website was very textual and focused on describing the features and benefits of their services versus the needs of fuel-dependent customers that could be met by their value differentiated services. It was visually weak and textually overdone.
Core Value Proposition (CVP) Branding & Messaging Not Compelling
A true Core Value Proposition was not defined or embedded in their digital marketing platforms and tools. The great value that had worked to build was "hidden" and not articulated effectively in their branding and messaging.
Lacked Formal Market Intelligence and Strategic Insights
Fleet Core had no real knowledge of their own brand awareness and identity, very little real marketing intelligence about key competitors in their crowded fuel market, and lacked critical strategic insight to guide future Sales, Marketing, and Strategy investment needed to grow and expand their business.
PHASE I
Website Redesign
Using strategic insights from our analytics we worked to rebuild the Fleet Core brand, messaging, and competitive positioning within their digital marketing platform. We stressed the value of their direct fuel delivery services for all fuel-dependent businesses in Colorado, as well as their robust fuel health & performance services portfolio.
Data Analytics
We utilized our data science partner, Espalier.ai, to provide analytics focused on brand awareness, brand identity, digital platform performance, competitive positioning and service offerings, and the future focus for Fleet Core as a direct fuel delivery service provider focused on fuel health & performance.
Core Value Proposition Redefined
Supporting Brand Messaging Enhanced
SEO Aligned & Accelerated
As we rebuilt their brand and messaging across their digital channels, we also worked to optimize their brand awareness and positioning through searches and clearly differentiate their value vs. key competitors.
Data Analytics
Website Redesign
Sales & Marketing Collateral
PHASE II
Go-To-Market Strategy Development
Fleet Core desired a formal "Go-To-Market" Strategy to help guide their growth and expansion ambitions. We defined 10 key dimensions of their business and formulated a business acceleration strategy that serves as a ROADMAP for growth.
Social Media Platform Development & Launch
Fleet Core lacked the strategic demand generation benefits that can be captured through effective and targeted Social Media. We developed and manage 5 key Social Media platforms for them today, focused on human interest, Fleet Core value differentiation, customer value examples, fuel-dependent business operational needs and Fleet Core solutions, and overall brand messaging.
Digital Marketing Partnership Established & Implemented
To ensure the foundational elements of their new brand awareness, brand identity, and value messaging are maintained and expanded effectively, we introduced Fleet Core to our Digital Marketing partner Fuzzy Duck Marketing, based in Minneapolis, MN. They provide fractional digital marketing support to grow and expand the Fleet Core brand.
Sales Training Program Development & Execution
Digital Strategy/Social media Performance Reporting & Tracking Established
We developed a series of performance tracking reports for Digital Marketing and Social Media to validate our progress, build on areas of strength, and continue improving and enhancing the Fleet Core brand.
Go-To-market Strategy Development
Integrated Sales Training & Sales Playbook
Social Media Platform Development
revenue Improvement
Fleet Core's 3Q 2025 revenue improved 48% vs. 3Q 2024, driven by investments in the Sales & Marketing processes, improvements in their brand awareness and identity, enhanced penetration of their current customer base with their expanded Fuel Health & Performance Services, expansion into new targeted industries that rely on fuel delivery services, and transformation of their overall Sales process.
Overall profitability Improvement
Fleet Core enjoyed a 25% improvement in their overall profitability in 3Q 2025 vs. 3Q 2024, driven by diversification of their product portfolio, expansion of Fuel Health & Performance services, increases in new customer acquisition and revenue generation, and an overall increase in total fuel sales and revenue.
Key SEO Metrics Acceleration
Most of the key brand awareness elements measured by digital marketing and search engine optimization efforts have improved 100%+ vs. 2024: website visits, bounce rate, click through rates, search positioning, time on site, etc. Fleet Core's brand awareness is growing and expanding for the future!
KEITH REINHARD
Chief Operating Officer (COO) of Fleet Core Inc.
